Pinterest gets roughly 55 million, yes million, visitors a month. It is no wonder that businesses have turned to Pinterest to market their business. It is not uncommon for a new “business pinner” to report a 75% increase in the amount of traffic visiting their website after going “Picommerce.” However, many business owners cannot figure out how to use a social media tool such as Pinterest to market their business. It is as simple as thinking “visual marketing.” Think of a commercial without any words or think opposite of radio advertising. John Brandon a content writer for INC. gives us nine great tips to using Pinterest that will boost a business. In short they are,
- Spend time
- Keep it simple
- Connect your physical presence with your online presence
- Make sure your business is a match
- Use other social nets to feed Pinterest
- 6. Launch a daily pin theme
- 7. Promote more than products
- Follow the big hitters
- Selective curating
I really like all of Johns Pinterest marketing ideas. Furthermore, his article is short and to the point; quality not quantity which goes double for Pinterest. The quality of your pins not the number of them is what matters. I also think that John’s suggestions are spot on. I had trouble stating “one strategy that can be used to market your business using Pinterest,” so I am going to work “outside the box” and repin (restate) two.
My first is John’s sixth; a daily blog theme. The idea of a weekly blog theme feels more adequate to me. I like this idea because you can also incorporate this into your blog by blogging on the same theme that week for uniformity.
I also love John’s suggestion to create your pins so that every pinned image includes a link back to your site. I think this is great. Otherwise, the pinner may not even know where the image originated from. That is if you are lucky! Lucky by having a whole string of reposts of your original content so much so that to find its home would be a daunting task; better to provide that information for the pinner It also helps to “give credit where credit is due.” Moving right along, I absolutely love another of John’s suggestions. of course, pin the focal point of your business. John, however, goes one step further and tells us to pin outside of our business’s expertise or what products and/or services your business sells. Now, that does not mean to go crazy and pin anything and everything that catches your fancy. Be selective; remember quality NOT quantity. John tells us that, “the daily themed pins usually lead to repeat visitors.” This makes total sense to me. Think about a book you bought last year. The sequel is getting ready to be released. It makes sense to expect that you, one who had read the first book in the series, will become a repeat customer by purchasing this book in the sequel. I don’t know about you, but I would prefer to have my current customers become repeat, or loyal (brand loyalty) customers then to repeatedly have a plethora of new customers who never have no sense of brand loyalty and who never become repeat customers. Here is that quality vs. quantity again.
The other thing I liked about John’s article is that he provided frequent, real life, examples throughout.
John mentions nearly a dozen businesses that have gone to Pinterest for marketing; including seventy. Seventy not only promotes themselves and their teen services on Pinterest they also market using 8 other social media avenues as shown below in the order in which they appeared on Google’s “Hit List”:
- Interactive 360 Gets Pinteresting (prweb.com)